According to market research, the demand for electric toothbrushes continues to grow. The market size is expected to reach $15 billion by 2025. By creating their own WAVE electric toothbrush brand, companies can effectively meet this market demand and position themselves as high-end and personalized products.
Enhance brand value
By choosing a private label strategy, companies can better control their brand image and product quality. Data shows that companies using private label products can usually increase their market share and increase brand loyalty by about 25%, laying the foundation for long-term development.
Competitive advantage and differentiation
With their own WAVE electric toothbrush brand, companies can differentiate themselves in design, function and packaging. For example, by combining user feedback for customization, providing different brush heads and modes, enhancing product appeal, and thus standing out in a highly competitive market. In addition, the new generation of WAVE electric toothbrushes is different from conventional sonic electric toothbrushes in that they are not limited to traditional swinging. What’s more? The brush head can reach a sweeping vibration amplitude of 30-60 degrees. Thus the new generation WAVE electric toothbrush can clean the gaps between teeth more efficiently.
Flexibility of OEM services
Through OEM services, companies can quickly adjust product design and functions according to market demand. A study shows that companies using OEM services are 30% more efficient in launching new products and can respond to market changes more quickly.
Increase profit margins
The motors independently developed by our company can not only achieve the most ideal cleaning power, but also save costs for the brand from the manufacturing cost. Owning a private brand of WAVE electric toothbrushes gives companies greater flexibility and profit margins in pricing. According to financial analysis, the gross profit margin of branded products is 20%-40% higher than that of OEM products. This is crucial to the financial health of the company.
Long-term brand building and customer loyalty
By continuously providing high-quality WAVE electric toothbrushes, companies can establish good customer relationships and enhance customer loyalty. Data shows that the repeat purchase rate of loyal customers is usually as high as 60%, which brings a stable source of income to the company.
If you’re considering starting the sweeping electric toothbrush project, contact us to experience the sample!
